Salesforce vs ServiceNow — Stock-Based Compensation Comparison

Salesforce (CRM) stock-based compensation was $3.5B in FY2026 (+10% YoY); ServiceNow (NOW) stock-based compensation was $2.0B in FY2025 (+12% YoY). The tables below show the complete quarterly and annual stock-based compensation history, sourced from SEC EDGAR 10-K and 10-Q filings.

Fiscal Year	Salesforce	ServiceNow
2026	$3.5B	—
2025	$3.2B	$2.0B
2024	$2.8B	$1.7B
2023	$3.3B	$1.6B
2022	$2.8B	$1.4B
2021	$2.2B	$1.1B
2020	$1.8B	$870M
2019	$1.3B	$662M
2018	$997M	$544M
2017	$820M	$394M
2016	$594M	$318M
2015	$565M	$258M
2014	$503M	$154M
2013	$379M	$66M
2012	$229M	$28M
2011	$120M	$3M
2010	$89M	$31M
2009	$77M	—
2008	$55M	—

Salesforce — Annual Stock-Based Compensation

Fiscal Year	Stock-Based Compensation	YoY
2026	$3.5B	+10%
2025	$3.2B	+14%
2024	$2.8B	-15%
2023	$3.3B	+18%
2022	$2.8B	+27%
2021	$2.2B	+23%
2020	$1.8B	+39%
2019	$1.3B	+29%
2018	$997M	+22%
2017	$820M	+38%
2016	$594M	+5%
2015	$565M	+12%
2014	$503M	+33%
2013	$379M	+65%
2012	$229M	+90%
2011	$120M	+35%
2010	$89M	+15%
2009	$77M	+40%
2008	$55M

ServiceNow — Annual Stock-Based Compensation

Fiscal Year	Stock-Based Compensation	YoY
2025	$2.0B	+12%
2024	$1.7B	+9%
2023	$1.6B	+14%
2022	$1.4B	+24%
2021	$1.1B	+30%
2020	$870M	+31%
2019	$662M	+22%
2018	$544M	+38%
2017	$394M	+24%
2016	$318M	+23%
2015	$258M	+67%
2014	$154M	+135%
2013	$66M	+135%
2012	$28M	+846%
2011	$3M	-90%
2010	$31M

Source: CRM on EDGAR · NOW on EDGAR. Data from SEC EDGAR 10-K and 10-Q filings. Updated quarterly.