Salesforce vs ServiceNow — Free Cash Flow Comparison
Salesforce (CRM) free cash flow was $14.4B in FY2026 (+16% YoY); ServiceNow (NOW) free cash flow was $4.5B in FY2025 (+34% YoY). The tables below show the complete quarterly and annual free cash flow history, sourced from SEC EDGAR 10-K and 10-Q filings.
Fiscal Year
Salesforce
ServiceNow
2026
$14.4B
—
2025
$12.4B
$4.5B
2024
$9.5B
$3.4B
2023
$6.3B
$2.7B
2022
$5.3B
$2.2B
2021
$4.1B
$1.8B
2020
$3.7B
$1.4B
2019
$2.8B
$898M
2018
$2.2B
$562M
2017
$1.7B
$486M
2016
$1.4B
$35M
2015
$891M
$229M
2014
$576M
$87M
2013
$561M
$26M
2012
$440M
$7M
2011
$368M
$29M
2010
$221M
-$9M
2009
$168M
—
2008
$161M
—
Salesforce — Annual Free Cash Flow
Fiscal Year
Free Cash Flow
YoY
2026
$14.4B
+16%
2025
$12.4B
+31%
2024
$9.5B
+50%
2023
$6.3B
+19%
2022
$5.3B
+29%
2021
$4.1B
+11%
2020
$3.7B
+32%
2019
$2.8B
+27%
2018
$2.2B
+30%
2017
$1.7B
+22%
2016
$1.4B
+56%
2015
$891M
+55%
2014
$576M
+3%
2013
$561M
+28%
2012
$440M
+19%
2011
$368M
+66%
2010
$221M
+31%
2009
$168M
+5%
2008
$161M
ServiceNow — Annual Free Cash Flow
Fiscal Year
Free Cash Flow
YoY
2025
$4.5B
+34%
2024
$3.4B
+25%
2023
$2.7B
+24%
2022
$2.2B
+21%
2021
$1.8B
+32%
2020
$1.4B
+51%
2019
$898M
+60%
2018
$562M
+16%
2017
$486M
+1297%
2016
$35M
-85%
2015
$229M
+164%
2014
$87M
+228%
2013
$26M
+294%
2012
$7M
-77%
2011
$29M
+415%
2010
-$9M
Source: CRM on EDGAR · NOW on EDGAR. Data from SEC EDGAR 10-K and 10-Q filings. Updated quarterly.